36. 6 Lies Holding Your Ecom Business Back & 3 Truths You Need to Hear

In this episode, podcast host, Chontelle Fossey, is myth-busting some of the biggest lies floating around the eCommerce world that could be keeping you stuck.

From the belief that you need a massive social following to make sales (spoiler: you don’t) to why lowering your prices isn’t the magic bullet—it’s all here. She shares the 6 lies she believed when she started her own business and the hard lessons she learned along the way.

Plus, she's flipping the script with 3 powerful truths that will shift how you think about growth, sales, and success in your eCommerce journey.

Expect real talk, zero fluff, and actionable insights you can apply right now to start seeing results. What you’ll learn:

  • Why a huge social following doesn’t equal sales
  • The surprising truth about pricing (and why dropping prices can hurt your brand)
  • How email marketing is far from dead—and could be your secret weapon
  • The importance of customer retention over constant new sales
  • Why success isn’t an overnight thing (and that’s totally okay!)

If you found value in today’s episode, it would mean the world if you could leave a review on Apple Podcasts or Spotify. Your feedback helps more eCommerce biz owners find us!

Share the love: Know a business bestie who’s feeling stuck? Send them this episode—they’ll thank you for it and Chontelle will thank you too! 

Connect with Chontelle:

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Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!